The Evolution of Connectivity in India

The evolution of connectivity

The Evolution of Connectivity

For many, it seems like yesterday when the rotary dial landline telephone was the way to communicate, and then there is the millennial generation for which smartphones and 4G internet is the norm and are puzzled by the sounds of the dial up internet connection that once meant the gate to a world beyond.  This is a view of The evolution of connectivity.

What started out as a status symbol over two decades ago has now become an essential part of the majority of the population’s lives today.

Humans are social beings and like being acknowledged. It is on the foundation of this reality that the communication industry has been and continues being built. And this industry has been the backbone of globalization. People now travel half the way around the globe for work or leisure without the fear of staying cut off from their families and friends for a long time. Fear of accidents and medical emergencies has reduced over generations with assistance available a phone call away, even when they are away from their landlines.

The evolution of connectivity, communication, and its effects on the global culture has been revolutionary.

With letters being replaced by landlines, and after a century of the general population being familiarized with the idea of talking to someone far away, mobile phones are now found in the hands of rikshaw-pullers of India, thanks to economical manufacturing capabilities of the mobile industry.

But the world was a very different place even a mere 40 years ago, and it has been a very interesting journey so far.

As opposed to the sleek pocket sized smartphones with touchscreens today, the first mobile phone that was introduced in 1973 weighed 1.1 kilograms (2.4 lbs).

The first mobile network was launched by Nippon Telegraph and Telephone (NTT) in 1983, followed by Nordic Mobile Telephone (NMT) the same year in Europe.

The first phone to phone SMS was sent in Finland 1993.

The first network to introduce prepaid mobile was Vodacom in November, 1996, in South Africa.

This concept was then developed by Vodafone UK, who launched ‘ Pay as you Talk’ in Oct 1997, selling a GSM phone at new kinds of retailers such as Comet and one year later into supermarkets such as Tesco (mobile phones were only being sold in specialist phone retailers before).

Competition makes evolution of an industry faster. The telecom industry was no exception. With the other companies forced to provide better services as soon as a revolutionary product was introduced to the market, while still trying to manage their resources to survive, the story of the evolution of technology of communication remains unprecedented to this day.

For its success, every company tries to target as much of the population as it can for sales. For that reason, India and China’s population became extremely important. With China’s customers restricted to domestic companies, and India beginning to buy products from beyond its borders in the 1990’s, the world held its breath as the possibilities with telecommunications was unveiled.

India’s cellular service was inaugurated on the 31st of July, 1995. Government owned companies BSNL and VSNL were joined by private companies like Airtel, Idea, to later be joined by Vodafone (Hutchison Max at that time) in 1999, Reliance in 2003 and Docomo in 2009.

The growth was slow at first with even incoming calls being charged at Rs 16/minute. It registered the first 5 million subscribers over 5 years. Today, it’s averaging an addition of 17 million subscribers every month, with over 200 million new cell phone users being added every year!

With the growing demand of cellphones, the manufacturers required the metals to make it, especially gold, a lot of which was mined in Congo. Since it was a conflict mineral, this became one of the triggering factors of the Second Congo War, that claimed nearly 5.5 million lives.

Over the years, there are people making a living by extracting gold from dumped electronics.

Every street in India had at least one shop where they could buy prepaid recharge for cash, who are now catering to reducing number of customers everyday with the onset of online payments.

In 2003, the telecom companies in India collectively decided to make incoming calls free.

Over time, 1G was followed by 2G and 3G, smartphones came along, internet was accessed by phones and data was integrated with mobile tariff plans.

The telecom companies tried to market different plans tailored for the demographics.

SIM cards for families were sold bundled together, so if calls between them were at lower rates.

International calling plans (ISD) with lower rates for calls to the gulf countries were made for people in Kerala, since many of whose relatives work in the gulf countries.

International calling plans (ISD) with lower rates for calls to USA and Canada were made for people in Punjab, since many had immigrated to USA and Canada.

Paytm, an online company that stared off offering deals for mobile recharges, went on to become a major payment portal for people to use with various vendors. Today multiple payment portal companies are following its footsteps like Freecharge and Mobikwik.

Things were moving along fine, until, on 5th September 2016, the ground was yanked away from beneath the telecom companies’ feet.

Jio was launched by Mukesh Ambani and 1GB 3G data that costed Rs 250, was suddenly available at 1GB/day for Rs 100 for 28 days (28 GB) with unlimited calling and SMS.

Every company started posting losses. Many small players like Videocon, Aircel, Reliance Telecommunications, shut down their operations. Vodafone and Idea merged to become the world’s largest telecom services provider.

With Jio forcing its competitors to provide better plans with more data for the same prices, it has now resulted in many YouTube vloggers from around the world making videos about Indian food, travel, movies, who are guaranteed to get thousands of views to their channel if India is in the title, because Indians now have ample data available to use!

Parents who used to cut their kids’ calls and called them back so the kid’s balance isn’t exhausted are now reminded over the call that it doesn’t matter anymore with the unlimited calling feature.

It’s a tough time for telecom companies around the world, as they are projected to lose around $380 billion because of apps like Skype and Whatsapp, as they miss out on the international call charges and roaming rates.

Companies around the world follow different business practices. For example, companies in USA charge the lowest rates for a 2 year contract, offering discounts for the first year. Then there are non contractual plans, for which the retention department offers discounts to those who want to switch services after the first year of discounted rates. There are no contractual plans for prepaid phones in India, and the retention department is not as generous when compared to companies in USA.

These are very interesting times, with companies learning to move to the next step of the technological ladder and adapt to the changing world. 5G is due to be launched globally in 2020. Though its tough to anticipate what lies ahead, there is one thing we can be absolutely sure of. It will never cease to be amazing on the evolution of connectivity.


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International Mother Language day

Happy international mother day

Celebrate International Mother Language day by gifting an International Mobile Recharge.

I am a solo backpacker traveling all around the world for the last 10 years. Travelling helped me to learn about people, culture, places, history and their languages. I am blessed that today I have a diversified knowledge basket about so many experiences, languages and things I could never have unless I traveled. I have always found the necessity of International Mobile Recharge to keep me connected with my friends and family. Last February, I was on my South America Trip to visit Machu Picchu, and I remember the date. It was 21st February, the International Mother Language Day. I was happy to have my footstep on the foreign land to explore the most diversified country enriched with different cultures from the indigenous communities. The importance of International Mother Language Day could be seen and felt everywhere on that day. Basically, on International Mother Language Day, the focus is to speak in the language, the first language that children learn from their Mother. I found travelers opting for International Mobile Recharge and getting connected with their families.

Any international traveler like me has to stay away from their friends and families for months. International Mobile Recharge is therefore very important to me. International Mother Language day brings in a golden opportunity to connect up with everyone back home in my native country. I was pretty excited to call, connect up and share mobile credits with all on that day through an International Mobile Recharge, as I saw people are spending time on their phones speaking. Doing an International Mobile Recharge could be challenging indeed when you are into a remote travel place like I was. However, when one of my fellow travelers shared with me the link of this website I am guest-writing on, who specialized in International Mobile Recharge. He was from Australia and his wife ran out of mobile balance. He told me within three simple clicks he can recharge his wife’s mobile number while staying on an International tour and the money got credited in less than ten seconds. That was amazing indeed as I never imagined having such flexibility and convenience on International Mobile Recharge to recharge mobiles back in my home country with such ease and flexibility.

International Mother Language Day is really important to celebrate for everyone in this world. The world and UNESCO are concerned that 50% of the languages spoken today, out of 7000 would vanish in the next century. This is a real threat and an area of concern for all of us. I still remember the first few words what my Mom taught me that allowed me to learn other languages. So it is always easy to gift a prepaid mobile credit through International Mobile Recharge and stay talking in your native tongue. Even in schools, only a few among these large numbers of mother languages got recognized to get included in the curriculums. A country may be willing to choose one language mostly spoken and include that in their curriculum as the official language, but what about the other local languages? It is indeed getting faded slowly.

On my solo trip to Machu Picchu, I saw few travelers from South Africa speaking in English with their family and friends, but I never saw anyone speaking in Swati, Zulu, Venda or Tsonga. All of these are native African languages or the Mother Languages which they might have learned during childhood from their mother. While traveling or studying internationally it can be tough to keep your native language polish, but by simply doing an International Mobile Recharge and spend some time speaking with your family in your native language can be a great source of making sure you don’t forget your native language. It is important we practice it, and the best way to do it is to get connected with friends and families that speaks the same language whether they are abroad or close to us. A lot of immigrants leave their native country for the West for better opportunities, but we leave loved ones behind. International Mother Language Day, is a great day to remind us about our roots, and the ones we left behind. International Mother Language day is, therefore, a great day to celebrate and promote International Mobile Recharge. The only challenge you may face at times when traveling abroad is a way to stay connected with your loved ones, but it is a worry that easily is taking care of by using loura’s site or mobile applications (ios, or Android) to send a mobile credit.

International Mobile Recharges made simple and easy with Loura innovative system. With this technology, you can send a mobile top up in the form of International Mobile Recharge from anywhere in the world to anyone. There cannot be a better gift than this to show your loved ones way back in your home country that you do care for them just by sending a few bucks as International Mobile Recharge. It might get difficult for you to call them when you are on International Roaming, but, by recharging their phones you may be able to chat or call using the latest innovation in communication technologies such as Telegram, Whatsapp, or iOS. With Loura, you can reach over 300 mobile operators across 130 countries globally. Just a few clicks and your gift of love in the form of an International Mobile Recharge will be received by your loved ones no matter where they are.

International Mother Language day is a, therefore, a great occasion to get connected with everyone you remember from your childhood. It can be your parents, your siblings, your friends, and or even your teachers. Show them your appreciation on this day by surprising them with a mobile top-up. Remember heart to heart connection is very important, and language is the best medium to get connected. Just close your eyes and imagine the smile on their face when they receive your message about your mobile credit gift.

International Mother Language Day is a great occasion to brush up your roots. Today, over 40 percentages of the population studies in a language different from their mother language. There is no choice left in front of us because to secure a job, a better career we have to learn languages that are widely spoken. In the race of life, we often forget our routes. The native mother language is getting extinct slowly in this way unless and until we take progressive steps to protect it.
International Mother Language day is, therefore, a great occasion to keep the cultural diversity alive through sharing our cultures with others, and teaching them our language.

Happy international mother day
Happy international mother day

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